Top 5 Social Networking Apps in Ghana Q4 2022: Performance Insights

In the fourth quarter of 2022, the top five social networking apps in Ghana displayed varied performance metrics in terms of weekly downloads, revenue, and active users. Here, we delve into the specifics for each app, based on data from Sensor Tower.

Poppo - Online Video Chat&Meet from Vshow PTE. LTD. saw fluctuating trends in its key metrics. Weekly revenue peaked at around $651 in late September but experienced a decline, reaching approximately $99 in late November before recovering to $270 by the end of December. Downloads saw a significant spike, particularly in mid-October, reaching over 52K but stabilized to around 4.5K by the end of the quarter. Active users mirrored this trend, peaking at 43.8K in early October and gradually settling to around 22.4K by the end of December.

BIGO LIVE-Live Stream, Go Live from BIGO TECHNOLOGY PTE. LTD. experienced a steady increase in active users, starting from 10.8K in late September and reaching a peak of about 12.9K mid-December. Revenue showed a similar pattern, with a noticeable peak of $638 in early October and a resurgence to $493 by the end of December. Downloads remained relatively stable, fluctuating between 3K and 4.5K throughout the quarter.

Tango - Live Stream, Go Live from TangoMe, Inc. exhibited steady active user numbers, maintaining around 8.3K at the start of the period and ending with approximately 8.8K. Revenue saw a significant surge in mid-November, reaching $876, though it generally hovered around lower values for most of the quarter. Downloads remained modest, with a slight peak of 1.1K in mid-October and stabilizing around 423 by the end of December.

Hashtag Expert: AI Captions by Whistle Studios LLC showed consistent performance in active users, starting at 1.1K and ending slightly lower at 807. Revenue saw minor peaks, with the highest at $209 in early November. Downloads were relatively low, peaking at 438 in late September and ending the quarter at 253.

Dingtone: Phone Calls + Texts from Sixapps Limited displayed steady active user numbers, beginning at 5.9K and slightly decreasing to 4.7K by the end of December. Revenue remained stable with minor fluctuations, peaking at $254 in mid-December. Downloads showed a slight decline over the period, starting at 1.1K and ending at 632.

For more detailed insights and data, visit Sensor Tower.